Over the years Network Ten has seen it all, both highs and lows and have become experienced enough whilst moving through the blows that they had faced to recognise what audiences are out their and how to cater for them in a certain way. Nowadays it is safe to say Network Ten is very accomplished and has grown into an entertaining corporation that has moved its way into society.
Network Ten are multi-tiered which means they branch into various mediums and reaches out to many sections of the media industry in order to capture a wide range audience but still keeping to their values that they would like to display to the community. The way Network Ten does this is by focusing on relevant issues that affect the community by utilising their services to help broadcast and sponsor community service programs, charities, organisations and causes that reflect the company’s values and brand qualities.
There is a large amount of population in Australia that have different tastes in what they like to watch. Through Network Ten’s three channels: TEN, ONE, ELEVEN, they try to broadcast something for everybody. Having these three platforms it is more efficient to do so. TEN is a channel that broadcasts big event TV and features local and international drama, light entertainment, comedies, factual series, news and sports. They target the general population who show an interest in all genres and since this channel does not display children’s programmes it is targeted at an older family whom are all adults or young adults generally in the age range of 18-49 years. It is a channel where the family can sit down after a long day and enjoy some entertainment. ONE used to showcase mainly sport programmes but too capture a larger audience pool they broadcasted premium factual programmes and movies as well as adventure and action programmes. This platform was primarily for males aged 25-54 who are not satisfied with the mainstream entertainment but the non-fiction programmes. Network Ten had not targeted young people until the corporation decided to produce another platform that is fun and full of youth which would show national and international dram, comedy and animated series like the Simpsons. The target was a youthful audience aged 13-29.
One of the most important goals for a media company such as Network Ten is to stay on air and have a large varied audience pool to keep the ratings up as the more ratings means the more money that is produced. These target audiences are on a large scope and Network Ten produces and buys products that would cater for them or relate to their wants and desires of entertainment because that is what keeps the company running.
Life is much different than it was forty years ago and with this new technology that the world has at its fingertips Network Ten has utilised the resources to accommodate for the lives of others who may be leading busy lives such as working to being a mother. Network Ten has broadcasts ‘free-to-air channels in the Australian metropolitan markets...providing choice and diversity for consumers and advertisers’. They have a website that references the channels at ten.com.au where it is possible to access episodes, watch behind the scenes of your favourite shows, answer surveys, look up the guide and whats new on your favourite television programmes and more. This is excellent for consumers who are busy and have missed an episode or for the general population to be apart of the Network Ten community. There is also a Ten shop at where consumers are able to buy merchandise and other goods such as DVD’s and books.
Ten has many other products which they either own or sponsor such as EYE Group which will be mentioned later, Outdoor Plus Pty. Limited, Media Choice LLC, Ultimate Media Group Pty. Limited and are also found on Facebook, Twitter and can be followed on Youtube as they embrace the modern era’s new social technology which gives a larger sense of community.
EYE Group has helped TEN become greener and cleaner, each year they are reducing carbon emissions . In just 2008/2009 this group had upgraded the screen washing systems produced by ADVAL which is a screen printing marketing company as this group to reduce water usage and remove the need for harsh cleaning agents; reduced waste sent to the landfill; and have helped other corporations such as POPAI which ADVAL affiliates with to display sustainable and environmental practices by producers, suppliers and clients. EYE is a group that supports causes and branches in every format of the media industry. It operates in Australia, New Zealand, Singapore, Indonesia, the UK and USA. The major cause EYE have operated with is Making Your Mark; the major goal is to cut down 30% of carbon emissions by 2020, Network Ten had helped campaign this. Other National Support Causes that the Network helped campaign is National Breast Cancer Foundation- Fashion Targets Breast Cancer, Leukaemia Foundation- Worlds Greatest Shave, AIDS Council of NSW- ‘This is Oz’, Cool Australia- Enviroweek, National Literacy and National Numeracy week, National Youth Week and National Career Development Week. Other charities supported by EYE are Rotary Bowelscan, Amy Gillett Foundation, Auckland City Mission, Australian Orang-utan Project, Cancer Council, CARE Australia, Catholic Mission, Christian City Church, Headspace, Kids Help Line- 2009, Mission Australia, Media Assisting Youth Day (MAYDAY), National Stroke Foundation, One Water, Ovarian Cancer Foundation, Pedestrian Council of Aust Ltd, Rotary Kids Fun Run Geelong and Starlight Foundation.
Network Ten are multi-tiered which means they branch into various mediums and reaches out to many sections of the media industry in order to capture a wide range audience but still keeping to their values that they would like to display to the community. The way Network Ten does this is by focusing on relevant issues that affect the community by utilising their services to help broadcast and sponsor community service programs, charities, organisations and causes that reflect the company’s values and brand qualities.
There is a large amount of population in Australia that have different tastes in what they like to watch. Through Network Ten’s three channels: TEN, ONE, ELEVEN, they try to broadcast something for everybody. Having these three platforms it is more efficient to do so. TEN is a channel that broadcasts big event TV and features local and international drama, light entertainment, comedies, factual series, news and sports. They target the general population who show an interest in all genres and since this channel does not display children’s programmes it is targeted at an older family whom are all adults or young adults generally in the age range of 18-49 years. It is a channel where the family can sit down after a long day and enjoy some entertainment. ONE used to showcase mainly sport programmes but too capture a larger audience pool they broadcasted premium factual programmes and movies as well as adventure and action programmes. This platform was primarily for males aged 25-54 who are not satisfied with the mainstream entertainment but the non-fiction programmes. Network Ten had not targeted young people until the corporation decided to produce another platform that is fun and full of youth which would show national and international dram, comedy and animated series like the Simpsons. The target was a youthful audience aged 13-29.
One of the most important goals for a media company such as Network Ten is to stay on air and have a large varied audience pool to keep the ratings up as the more ratings means the more money that is produced. These target audiences are on a large scope and Network Ten produces and buys products that would cater for them or relate to their wants and desires of entertainment because that is what keeps the company running.
Life is much different than it was forty years ago and with this new technology that the world has at its fingertips Network Ten has utilised the resources to accommodate for the lives of others who may be leading busy lives such as working to being a mother. Network Ten has broadcasts ‘free-to-air channels in the Australian metropolitan markets...providing choice and diversity for consumers and advertisers’. They have a website that references the channels at ten.com.au where it is possible to access episodes, watch behind the scenes of your favourite shows, answer surveys, look up the guide and whats new on your favourite television programmes and more. This is excellent for consumers who are busy and have missed an episode or for the general population to be apart of the Network Ten community. There is also a Ten shop at where consumers are able to buy merchandise and other goods such as DVD’s and books.
Ten has many other products which they either own or sponsor such as EYE Group which will be mentioned later, Outdoor Plus Pty. Limited, Media Choice LLC, Ultimate Media Group Pty. Limited and are also found on Facebook, Twitter and can be followed on Youtube as they embrace the modern era’s new social technology which gives a larger sense of community.
EYE Group has helped TEN become greener and cleaner, each year they are reducing carbon emissions . In just 2008/2009 this group had upgraded the screen washing systems produced by ADVAL which is a screen printing marketing company as this group to reduce water usage and remove the need for harsh cleaning agents; reduced waste sent to the landfill; and have helped other corporations such as POPAI which ADVAL affiliates with to display sustainable and environmental practices by producers, suppliers and clients. EYE is a group that supports causes and branches in every format of the media industry. It operates in Australia, New Zealand, Singapore, Indonesia, the UK and USA. The major cause EYE have operated with is Making Your Mark; the major goal is to cut down 30% of carbon emissions by 2020, Network Ten had helped campaign this. Other National Support Causes that the Network helped campaign is National Breast Cancer Foundation- Fashion Targets Breast Cancer, Leukaemia Foundation- Worlds Greatest Shave, AIDS Council of NSW- ‘This is Oz’, Cool Australia- Enviroweek, National Literacy and National Numeracy week, National Youth Week and National Career Development Week. Other charities supported by EYE are Rotary Bowelscan, Amy Gillett Foundation, Auckland City Mission, Australian Orang-utan Project, Cancer Council, CARE Australia, Catholic Mission, Christian City Church, Headspace, Kids Help Line- 2009, Mission Australia, Media Assisting Youth Day (MAYDAY), National Stroke Foundation, One Water, Ovarian Cancer Foundation, Pedestrian Council of Aust Ltd, Rotary Kids Fun Run Geelong and Starlight Foundation.
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